Google Analytics is a free* analytics service offered by Google that tracks and reports website and apps traffic.
It is designed to help product owners, marketing teams etc. to understand how users interact with their website or app and how to optimise their online presence.
Google Analytics provides a wide range of features, including real-time data, user segmentation, and data visualisation tools. It also integrates with other Google products, such as Google Ads and Google Search Console, to provide a comprehensive view of the customer journey.
It tracks the data by adding a tracking code to the website or app, and it provides KPIs and insights on actions taken.
There are some areas where we can lead on with your business when using Google Analytics.
* Check with Google on their terms
Understanding and making sense of the vast amount of data that Google Analytics collects can be challenging, especially for users who may not have experience working with analytics data.
Ensuring that data is being collected and reported accurately can be difficult, as it requires a thorough understanding of the analytics implementation and the ability to identify and fix any issues that may arise.
Integrating Google Analytics with other systems, such as Big Query. CRM or marketing automation platform, can be complex and require specialised skills.
Google Analytics has a data sampling feature, which can be a limitation for businesses that require a high degree of accuracy with large amounts of data, and it is important to be aware of this limitation when using the tool.
Creating meaningful and actionable visualisations from the data can be difficult, and requires knowledge of the available visualisation options and best practices for data visualisation.
To get the most out of Google Analytics, your business needs to invest in people, support and training to get the best out of the product.
Implementing and maintaining Google Analytics requires technical expertise, which can be a challenge for businesses and organisations without a dedicated Analytics operations team.
Google Analytics is a general-purpose solution, which means that it may not meet the specific needs of some businesses and organisations out of the box. Customizing the tool to fit specific requirements such as eCommerce can be complex and time-consuming.
Google Analytics tracks user behaviour on the website or app and it's important to make sure that you are in compliance with data privacy laws like GDPR, which can be a challenge for some organisations.
We can support you on your end to end Google Analytics setup to ensure an efficient and optimised workflow which integrates with your existing agile delivery process for BAU (business as usual) and funded projects.
We are a Data Analytics Studio based in London with global reach. We use data to to help your organisation reach its business objectives.
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.
We can audit your existing implementation, complete a gap analysis and make recommendations.
We take a holistic approach and ensure your GA workflows are working to the best they can be getting the most of out GA.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.