Tealium AudienceStream is a customer data platform (CDP) developed by Tealium that allows businesses to collect, unify, and activate customer data across multiple channels, devices, and other sources.
It provides a centralised location to manage customer data and allows businesses to create a single view of their customers across multiple channels.
Tealium AudienceStream enables businesses to collect data from a variety of sources, including websites, mobile apps, CRM systems, and offline data sources, and it unifies this data into a single view of the customer. This enables businesses to create custom audiences and segments based on this data and to activate these audiences across different channels, such as email, mobile push notifications, and programmatic advertising.
Tealium AudienceStream is designed to work seamlessly with Tealium’s other products, such as Tealium iQ (tag management system) and Tealium EventStream (real-time event stream processing) to provide a complete customer data solution.
Tealium AudienceStream is widely adopted by businesses of all sizes, as it provides a flexible and powerful platform to manage customer data and to activate it across multiple channels. It also allows businesses to create custom audiences and segments based on this data, which enables them to personalize their marketing campaigns and to deliver relevant content to their customers.
Integrating customer data from multiple sources, such as websites, mobile apps, CRM systems, and offline data sources, can be complex and time-consuming.
Ensuring the quality of customer data, such as accuracy and completeness, can be a challenge, especially when dealing with large amounts of data from multiple sources.
Managing and protecting sensitive customer data can be a significant challenge, especially when dealing with data from multiple sources.
Ensuring compliance with data privacy regulations, such as GDPR and CCPA, can be a challenge, as it requires a thorough understanding of the regulations and the ability to implement the necessary controls.
Processing large amounts of customer data in real-time can be a challenge and may require significant computational resources.
Creating custom audiences and segments based on customer data can be a challenge, as it requires a thorough understanding of the data and the ability to identify meaningful segments.
Activating customer data across multiple channels, such as email, mobile push notifications, and programmatic advertising, can be a challenge, as it requires a thorough understanding of the channels and the ability to integrate with them.
As the volume of customer data grows, Tealium AudienceStream should be able to scale accordingly to handle the increasing load.
Tealium AudienceStream is a paid solution and its pricing depends on the number of domains, and the number of requests.
We can support you on your end to end Tealium AudienceStream setup to ensure an efficient and optimised workflow which integrates with your existing Marketing and Personalisation functions.
We are a Data Analytics Studio based in London with global reach. We use data to to help your organisation reach its business objectives.
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.