Tealium IQ is a tag management system developed by Tealium that allows users to add, manage and deploy marketing and analytics tags on their website or mobile app without requiring changes to the underlying code. Tealium IQ is part of Tealium AudienceStream, a customer data platform that unifies customer data across multiple channels, devices and systems.
Tealium IQ provides a centralized location to create and manage tags, triggers and variables, it allows users to create, test, and deploy tags on their website or mobile app, by providing a user-friendly interface. Tealium IQ also provides a variety of built-in templates for popular tags such as Google Analytics, Adobe Analytics, and Facebook Pixel, which eliminates the need to manually enter code.
Tealium IQ allows for real-time data integration with other Tealium solutions and third-party solutions, and it allows for collaboration among different teams. It also provides a level of control and flexibility over the data collection and tracking process.
Tealium IQ is widely adopted by digital marketers, website owners and analysts as it allows them to easily manage and implement tracking and marketing tags, without the need to involve development team every time. It also provides a way to manage and implement Tealium solutions, as well as third-party solutions, across their digital properties in a centralised location.
Tealium IQ requires a certain level of technical knowledge to properly implement and manage tags, especially for more advanced tracking and marketing scenarios which require advanced Javascript.
Ensuring that data is being collected and reported accurately can be difficult, as it requires a thorough understanding of the implementation and the ability to identify and fix any issues that may arise.
It is important to validate the data that is being collected by Tealium IQ to ensure that it is accurate and that it matches the expected results.
Tealium IQ allows users to add and manage tags on their website or mobile app, which can be a potential security risk if not properly configured and managed.
Tealium IQ allows multiple users to access and make changes to the container, which can be a challenge to keep track of different versions and changes made by different users.
It is important to test the implementation and configuration of tags, triggers, and variables to ensure that they are working as intended and to avoid any errors or inaccuracies in the data.
Integrating Tealium IQ with other Tealium solutions, such as AudienceStream or EventStream, can be complex and require specialised skills.
We can support you on your end to end Tealium IQ setup to ensure an efficient and optimised workflow which integrates with your existing agile delivery process for BAU (business as usual) and funded projects.
We are a Data Analytics Studio based in London with global reach. We use data to to help your organisation reach its business objectives.
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.