London · Global reach In data since 2004 AI · Analytics · Automation

Your AI & data analytics lab.

We turn scattered data and silos into joined-up systems, dashboards and automations your team can actually act on. Senior consultants, end to end.

live · signal_matrix click to switch ›
throughput ↑ 0 events/s 0 models active 07 latency 15min → realtime
11+
Sectors deployed
50+
Global markets supported
20yr
In data & analytics
Dashboards untangled
01 / SERVICES— what we do

From strategy to shipped — across AI, analytics and automation.

We help organisations reach business objectives with efficiency and automation. Every engagement is run by senior people who have shipped this work in production.

01

Responsive Strategy

We find out what your business wants to achieve, then use data to help you get there.

02

Business Transformation

You have data silos. We link your sources so you can join up data and solve challenges faster.

03

Data Collection

Gaps, inconsistency, expensive dev work — we fix how your data gets collected, cleanly.

04

Tag Management

Multiple analytics and 3rd-party tags implemented efficiently, with scale in mind.

05

Reporting & Insights

Too many dashboards, or not the right ones? We fix the signal and manage it for you.

06

GenAI & GPTs

Custom GPTs and Generative AI built for your business — prompt-engineered to actually work.

07

Automation

n8n, Make, Power Automate — the workflows burning your team's time, run without a person.

08

High-Performance Teams

Need to build a data team? We know what to ask. It's four qualities, not just "analysts".

09

Mentoring

Startup support across AI, data, product, business development and coaching.

02 / EXPERIENCE— selected brands

We've done this at the biggest brands in the world.

SkyEnd-to-end data collection & dashboards across NowTV.Streaming · SVOD
MicrosoftBusiness intelligence & customer insights across 50+ global MSN markets.BI · Insights
ExpediaRemoving site conversion blocks across 30+ global markets.Conversion
Fidelity InvestmentsImplemented end-to-end data collection and dashboards.FinTech
BBCData collection & dashboards across products including iPlayer.Media
The Walt Disney CompanyData layer, tag management & Adobe Analytics across Disney and shopDisney.Adobe · Tagging
03 / SKILLS— the stack

Vendor-agnostic. This is our sweet spot.

AI

  • OpenAI
  • Microsoft 365 Copilot
  • Generative AI
  • ChatGPT
  • DALL·E

Data Analytics

  • Adobe Analytics
  • Adobe Launch
  • Google Analytics (GA4)
  • Google Tag Manager
  • Tealium IQ
  • Looker · Power BI

CDPs

  • Adobe Experience Platform
  • Tealium AudienceStream

Automation

  • n8n
  • Make
  • Power Automate
  • Zapier

Privacy

  • OneTrust
  • Cookiebot · Civic
  • Google Consent Mode
  • Didomi
  • ObservePoint

Industries

  • eCommerce
  • Streaming (SVOD)
  • FinTech · HealthTech
  • D2C & B2B
  • Agencies & Consultancies
04 / INSIGHTS— latest thinking

Views, trends and tech.

30 Nov 2023· Featured· Insight

Why is Google sunsetting Google Optimize?

Google is sunsetting Google Optimize to encourage users to transition to more powerful optimisation platforms and to focus investment in Google Analytics 4.

Read more →
1 Feb 2023· Insight

Why are CDPs important to businesses?

A Customer Data Platform (CDP) provides businesses with a comprehensive view of their customers, enabling more personalised experiences, better customer engagement, and improved marketing efforts.

Read more →
1 Feb 2023· Insight

How can AI support Data Analytics?

AI can support data analytics by automating various tasks, providing predictive insights and enabling faster data processing and analysis.

Read more →
All posts
05 / CONTACT— say hello

Tell us what your data isn't doing yet.

It's nice to meet you. Send a note and we'll come back with a sharper version of your question — and whether we're the right lab for it.