The Analysts

Your AI and Data Analytics Lab.

IT’S NICE TO MEET YOU

Services

We are an Artificial Intelligence (AI) and Data Analytics Lab based in London with global reach. We help your organisation reach its business objectives with efficiency and automation.

Responsive Strategy

We start by finding out what your business wants to achieve then use data to help you achieve your goal.

Business Transformation

You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.

Data Collection

You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.

Project Management

We know how difficult it is to combine data and analytics in an agile environment. Sprints, quality assurance (QA), bugs. We can help you deliver, end to end.

High Performance teams

Need to build a high performing team? We’ve built teams, we know what questions to ask. Think your team just need to be analysts? Wrong, they need 4 qualities.

Mentoring

If you are a start-up, we can support you as a mentor, in AI, data, product development, business development and coaching.

Campaigns

We can manage campaigns on your website, microsite, apps on iOS, Android covering implementation, reporting and insights as well as testing.

Tag Management

Multiple analytic tags, loads of 3rd party digital marketing tags? We can apply our knowledge to implement efficiently and with scale in mind.

Reporting & Insights

Too many dashboards, not enough, not providing the information you need when you need in a way that works for you? We’ll fix this and manage for you.

GenAI

We work with agencies and consultancies to increase adoption of Generative Artificial Intelligence (GenAI).

GPTs

We build GPTs which are specific to your business to maximise the opportunities of OpenAI to help provide intelligent solutions.

Prompt Engineering

We define, create, update and iterate on prompts used for ChatGPTs. Ever heard of temperature settings, tokens, nucleus sampling and more? 

Experience

Our team have some great experience having worked in some of the biggest and best brands.

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Sky

Implemented end to end data collection and dashboards across NowTV

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Microsoft

Business Intelligence and Customer Insights across 50+ global MSN markets

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Expedia

Removing site conversion blocks across 30+ global markets

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Fidelity Investments

Implemented end to end data collection and dashboards

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BBC

Implemented data collection and dashboards across including iPlayer

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BT

Implemented end to end data collection and dashboards across BT Wholesale

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The Walt Disney Company

Data layer, tag management, and Adobe Analytics across multiple Disney and shopDisney sites

SKILLS

Our Skills are applicable to all vendors and industries, but this is our sweet spot.

AI

  • OpenAI
  • Microsoft 365 Copilot
  • GenerativeAI
  • ChatGPT
  • Dall-E

Data Analytics

  • Adobe Analytics
  • Adobe Launch
  • Google Analytics
  • Google Tag Manager
  • Tealium IQ
  • Tag Commander
  • Looker
  • PowerBI

CDPs

  • Adobe Experience Platform (AEP)
  • Tealium AudienceStream

Automation

  • n8n
  • Make
  • Microsoft Power Automate
  • Zapier

Privacy

  • Tealium Consent Management
  • OneTrust
  • Cookiebot
  • Cookie Control (Civic)
  • Google Consent Mode
  • Didomi
  • ObservePoint
  • Monita

Industries

  • eCommerce
  • Streaming (SVOD)
  • FinTech
  • HealthTech
  • D2C & B2B
  • Agencies & Consultancies

ABOUT

Our team have been in data since 2004 but we are always continually learning to improve.

  • About 1

    Knowledge

    Experts in Data Analytics

    We know data and work and partner with visionaries who share our vision in challenging "how it's always been done". We use data to change the game.

  • About 2

    Process

    Decades of Experience

    We have a lot of experience in data and analytics. One thing we know, it's the process that can make or break how much you get out of your data. We apply a process to eliminate errors and get what you need faster.

  • About 3

    Entrepreneurial

    It's the attitude

    We are an entrepreneurial team that focus on the delivery by overcoming blocks and challenges and staying focused on the end goal. Can it be done? Yes it can.

  • About 4

    Technical

    Stay Fresh

    AI, data and analytics are developing every day. We keep up to speed with the latest technologies.

  • About 5

    Discipline

    What tools do we work with?

    ChatGPT, Microsft 365 Copilot, MIcrosoft Automate, Adobe Analytics, Google Analytics, Tealium, Adobe Launch, Tag Management, CPD, R, Python, Looker, Tableau, Power BI, to name just a few.

  • About 6

    Industries

    Data is vertical agnostic, but some vertical challenges remain.

    We cover all industries in ecommerce, fintech, healthtech, spacetech, cartech, travel, D2C, B2B and more.

  • Be Part
    Of Our
    Story!

COMMUNITY

We are involved in a number of groups supporting the vibrant data ecosystem.

GTA DataTech

We founded the Global Tech Advocates DataTech group. The Global Tech Advocates is a group of 10,000+ advocates founded by Russ Shaw CBE.

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AnalyticsList

AnalyticsList is the data community network, find other like minded people, search for jobs and DateTech services.

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Venturr

Venturr, a data & analytics accelerator, helps the data community build DataTech start-ups with mentoring and support.

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DataTech Events

DataTech Events shares the value in data through Meetups on skills, knowledge share, debate, showcases and people.

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CONTACT US