Adobe Launch is a tag management system developed by Adobe that allows users to add, manage and deploy marketing and analytics tags on their website or mobile app without requiring changes to the underlying code. It is part of Adobe Experience Cloud, and it allows users to implement and manage Adobe solutions, as well as third-party solutions, across their digital properties.
Adobe Launch allows users to create and manage tags, triggers, and variables in a centralised location, which simplifies the process of adding and managing tags on a website or mobile app. It also provides a user-friendly interface for creating and managing tags, and it allows users to add, edit, and delete tags without needing to access the website's code.
Adobe Launch provides a level of control and flexibility over the data collection and tracking process, it also provides a way to manage the different versions of the container, and it allows for collaboration among different teams.
Adobe Launch is widely adopted by digital marketers, website owners and analysts as it allows them to easily manage and implement tracking and marketing tags, without the need to involve development team every time.
WHERE WE ADD VALUE
Technical Skills
Adobe Launch requires a certain level of technical knowledge to properly implement and manage tags, especially for more advanced tracking and marketing scenarios.Data Accuracy
Ensuring that data is being collected and reported accurately can be difficult, as it requires a thorough understanding of the implementation and the ability to identify and fix any issues that may arise.Data Validation
It is important to validate the data that is being collected by Adobe Launch to ensure that it is accurate and that it matches the expected results.Data Security
Adobe Launch allows users to add and manage tags on their website or mobile app, which can be a potential security risk if not properly configured and managed.Version Control
Adobe Launch allows multiple users to access and make changes to the container, which can be a challenge to keep track of different versions and changes made by different users.Testing
It is important to test the implementation and configuration of tags, triggers, and variables to ensure that they are working as intended and to avoid any errors or inaccuracies in the data.Integration
Integrating Adobe Launch with other Adobe solutions, such as Adobe Analytics or Adobe Target, can be complex and require specialised skills.SERVICES
We can support you on your end to end Adobe Launch setup to ensure an efficient and optimised workflow which integrates with your existing agile delivery process for BAU (business as usual) and funded projects.