Tealium AudienceStream is a customer data platform (CDP) developed by Tealium that allows businesses to collect, unify, and activate customer data across multiple channels, devices, and other sources.
It provides a centralised location to manage customer data and allows businesses to create a single view of their customers across multiple channels.
Tealium AudienceStream enables businesses to collect data from a variety of sources, including websites, mobile apps, CRM systems, and offline data sources, and it unifies this data into a single view of the customer. This enables businesses to create custom audiences and segments based on this data and to activate these audiences across different channels, such as email, mobile push notifications, and programmatic advertising.
Tealium AudienceStream is designed to work seamlessly with Tealium's other products, such as Tealium iQ (tag management system) and Tealium EventStream (real-time event stream processing) to provide a complete customer data solution.
WHERE WE ADD VALUE
Data Integration
Integrating customer data from multiple sources, such as websites, mobile apps, CRM systems, and offline data sources, can be complex and time-consuming.
Data Quality
Ensuring the quality of customer data, such as accuracy and completeness, can be a challenge, especially when dealing with large amounts of data from multiple sources.
Data Security
Managing and protecting sensitive customer data can be a significant challenge, especially when dealing with data from multiple sources.
Data Governance
Ensuring compliance with data privacy regulations, such as GDPR and CCPA, can be a challenge, as it requires a thorough understanding of the regulations and the ability to implement the necessary controls.
Data Processing
Processing large amounts of customer data in real-time can be a challenge and may require significant computational resources.
Audience Segmentation
Creating custom audiences and segments based on customer data can be a challenge, as it requires a thorough understanding of the data and the ability to identify meaningful segments.
Data Activation
Activating customer data across multiple channels, such as email, mobile push notifications, and programmatic advertising, can be a challenge.
Scalability
As the volume of customer data grows, Tealium AudienceStream should be able to scale accordingly to handle the increasing load.
SERVICES
Requirements Capture
We start by finding out what your business wants to achieve then use data to help you achieve your goal.
Implementation
You probably have data silos. We get your data sources linked up so you can start to join up your data and solve challenges much faster and move forward.
Reporting
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.
Audits of Web and Apps
We can audit your existing implementation, complete a gap analysis and make recommendations.
Exploitation
We take a holistic approach and ensure your workflows are working to the best they can be, getting the most out of Tealium AudienceStream.
API Data Feeds
You may have some data collected already, you may have some gaps, your data may not be consistent or expensive to do the dev work to collect. We can fix this.